Why puffery will make your sales go "poof"
And these Facebook responses, one of which from the always-wonderful @demib (someone who really can claim to be one of the top five SEO experts in the world): How can you prevent puffery?…The sad thing is, if you don’t know any better, puffy SEO copywriting can sound good when you’r e writing it….
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Why puffery will make your sales go "poof"