What Is Link Bait and Why Does It Matter To You?
Link bait creation falls under the category of link building, therefore being one of the major SEO strategies of all times . Link bait proved to be an untimed strategy that can lead to large number of backlinks pointing back to your site from other authoritative (and not so authoritative) websites. Matt Cutts defines link bait as anything “interesting enough to catch people’s attention.” Eric Ward, also known as the godfather of linking, describes it even better: “ link bait is more or less
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What Is Link Bait and Why Does It Matter To You?