by Jason Kendall In our previous article, we covered the basic theory of SEO and talked about ‘On Page’ factors. Off-Page is much more critical though. Think of it as appointing votes. If another site places a link to your site then that site has given you a vote of confidence. It’s as if they’re promoting the value of the site. The link to your site has two main parts. The full web address of the actual page being pointed to. And second, the ‘anchor text’ or ‘keyword phrase’ that is highlig
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Off-Page’ Search Engine Optimisation In Detail