Off-Page’ Search Engine Optimisation Clarified
by Jason Kendall In our previous article, we covered the basic theory of SEO and talked about ‘On Page’ factors. Off-Page is much more critical though. Think of it as appointing votes. If another site places a link to your site then that site has given you a vote of confidence. It’s as if they’re promoting the value of the site. The link has a couple of key features. The web address (in other words the actual URL) of the targeted page. And secondly the keyword phrase (anchor text) that’s hig
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Off-Page’ Search Engine Optimisation Clarified