You remember it well: that day back in the late 1990s, when your company’s website first went live. It looked hi-tech at the time, and you were so proud to have graduated to the Internet. Here’s a fair question: How many times since then have you refreshed the graphics or content on your website? Some businesses, it turns out, are still hosting first-generation sites that went live at the turn of the millennium. Internet-savvy businesses will refresh the content on their websites regularly
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When is a website past its prime?